Can a bakery born out of a lockdown hobby transform into a growing business fueled by family and flavor? Doughter Bakery proves it can. What began as a home-based experiment quickly shaped itself into a recognizable name with a loyal customer base. Founded by Melissa Gan during Singapore’s Circuit Breaker period, and later joined by her mother Kelly Gan, this mother-daughter venture blends passion, resilience, and texture—one mochi muffin at a time.
The Start of Something Chewy
Melissa Gan wasn’t a professional baker. At the time, she was an assistant marketing manager trying her hand at baking to pass time. Her mochi muffins and chewy cookies drew applause from friends, who soon began requesting orders. Demand surged faster than expected. Baking trays filled the kitchen, and timelines got tighter. Melissa knew she needed help.
That help arrived in the form of her mother, Kelly, a homemaker with zero experience in dessert-making. Yet the pair clicked in the kitchen, bringing a sense of balance to the madness. Melissa handled the branding and outreach; Kelly organized the workflow and processes. Their roles became defined by their strengths—Melissa’s extroversion paired with Kelly’s structured mindset.
A Relationship Strengthened by Rolling Dough
Business partnerships often face strain, especially under family dynamics. But this duo found common ground through shared effort. Kelly praised Melissa’s resourcefulness and grit, admitting she was caught off guard by her daughter’s baking flair. Melissa, in turn, credited her mother’s toughness—recalling a chaotic Christmas season where Kelly powered through a 24-hour work cycle without complaints.
Their honest feedback culture isn’t about sugar-coating. It’s about shared ambition. They’re not just co-founders—they’re co-dreamers who want to see Doughter Bakery become something bigger than their kitchen counter.
Products That Stick (To the Teeth—and Memory)
Doughter Bakery built its reputation on chewy textures and gluten-free satisfaction. Their lineup includes:
- Mochi Muffins – Buttery, chewy, dense with just the right bounce.
- Mochi Doughnuts – Sometimes seasonal, always crowd-pleasing. A standout: Ferrero Rocher with gold flakes.
- Mochi Cakes – Praised for their contrast—soft interiors paired with slightly crispy exteriors.
- Cookies – Balanced in sweetness, chewy instead of crumbly.
What sets them apart is restraint. These are not sugar bombs. Their products are flavorful without being cloying, playful without being gimmicky.
Fan Favorites
Customers consistently highlight these items:
- Chocolate Mochi Donuts – Decadent but balanced, often described as “perfect with coffee.”
- Mochi Cupcakes – Soft, flavorful, and ideal for gifting.
- Seasonal Boxes – Themed selections, often sold out within hours of being listed.
Where Customers Come Back for More
Feedback online paints a consistent picture: quick responses, friendly service, and reliable quality. It’s not just about what’s in the box—it’s how that box is presented, packaged, and delivered. People notice the personal touches. Many reviews mention how thoughtful and fast Melissa is in replying to queries or handling custom requests.
Why the Hype Holds
- Chewy texture that stands out
- Controlled sweetness
- Gluten-free appeal without sacrificing flavor
- Eye-catching seasonal specials
Word of mouth has done much of the heavy lifting. But the team doesn’t rest on praise—they treat feedback as currency.
Behind the Kitchen Door: Growth in Progress
Doughter Bakery isn’t static. It’s growing—quietly, methodically. While still considered in an “evolving stage,” the brand has established its identity. It’s no longer just a side hustle. It’s a business with plans.
The goals are clear:
- Refine processes – Efficiency is a focus, as demonstrated by Kelly’s development of better systems during peak periods.
- Expand audience – Through seasonal products, branding efforts, and consistent social media presence.
- Build loyalty – Returning customers are encouraged through curated offerings and consistent service.
- Adapt to demand – Seasonal surges don’t throw them off—they plan, prep, and power through.
They are continuously testing new ideas, gathering feedback, and implementing changes.
The Humans Behind the Brand
Melissa is described as energetic, expressive, and sometimes forgetful—especially when shopping for ingredients. Kelly is calm, organized, and persistent. These contrasts create the equilibrium that drives Doughter Bakery forward.
Their personal story is part of the brand. Not through loud slogans, but through the way they show up for the business each day. Whether it’s replying to a late-night message or hand-labeling a rush order, the touch feels human—because it is.
Where to Find Them
Doughter Bakery currently operates at: 127 Lorong L Telok Kurau #04-04, Blu Coral, Singapore 425562
They fall under the category of “manufacture of other food products n.e.c. (except food chemicals and additives),” a technical way of saying: they bake good things, well.
What Sets Doughter Bakery Apart
- No overproduction. Everything is crafted with a purpose and quantity is controlled to maintain quality.
- No shortcuts. Their chewy textures are the result of deliberate technique, not boxed mixes.
- No faceless team. The people who bake are the same people who answer your messages and write your name on the packaging.
Final Thoughts Without Wrapping Paper
Doughter Bakery didn’t start with investors or a storefront. It started with mochi muffins and honest praise. It became something stronger because of two women who decided to bet on each other. Every chewy donut and soft cupcake reflects not just taste, but time, effort, and family. That’s the difference you can feel with each bite.
