Smile Martabak has become a celebrated name in Singapore for those seeking authentic Indonesian street food flavors without crossing the border. Starting as an online business, the brand transformed into a full-fledged dining destination, offering a menu that celebrates tradition while catering to modern tastes. The commitment to halal-certified premium ingredients, many sourced directly from Indonesia, sets a strong foundation for the brand’s identity.
The Signature Martabak Manis
Martabak manis stands as the sweet centerpiece of Smile Martabak’s offerings. The pancake is thick and fluffy, reminiscent of Singapore’s min jiang kueh yet richer in flavor and texture. Dutch Wijsman butter and Indomilk condensed milk are key components in achieving its authenticity.
Popular variations include:
- Original Choco-Cheese combining rich chocolate with sharp cheddar for a balanced sweet-savory bite. Optional peanuts can be sprinkled for an added crunch.
- Ondeh-Ondeh Special inspired by the traditional kueh, featuring a pandan pancake filled with gula melaka and coconut.
- Red Velvet Oreo with Cream Cheese offering a modern indulgence with vibrant color, creamy filling, and crushed cookies.
- Pandan Cheese Milk bringing fragrant pandan together with salty cheese for a layered taste.
- Other Creations such as Banana Choco, Cheesy Milk Original, and Milo Ovo Crunch for those who enjoy variety.
The sweet martabak comes in full-sized boxes of 10 or 12 pieces for sharing, as well as smaller 3-piece sets for individual servings.
Martabak Telur for Savory Enthusiasts
Smile Martabak proudly offers what they claim is the only martabak telur in Singapore. This version is a crispy, golden pancake filled with minced chicken or beef, eggs, and aromatic spices. Every serving includes house-made acar and a special dipping sauce that complements the rich filling. The crisp exterior and flavorful interior create a satisfying street food experience in every bite.
Beyond Pancakes: A Full Indonesian Street Food Experience
The menu goes beyond martabak to include other favorites that represent Indonesia’s diverse culinary scene.
Ayam Geprek is a popular choice, featuring crispy fried chicken smashed and topped with sambal. Customers choose from a range of spice levels, from mild to fiery options like “Blazing Death Chilli” and “Angry Boss Chilli.”
Indomie Dishes offer a playful take on the iconic instant noodles. Options like the “Viral Eggy Indomie Caksu” have gained attention on social media for their presentation and flavors. Combo sets pair Indomie with savory martabak for a hearty meal.
Bakso delivers comfort with a bowl of rich beef broth and handmade beef balls, a staple in Indonesian street food culture.
Gorengan Selection showcases fried snacks such as Tahu Isi stuffed tofu, Bakwan Jagung corn fritters, Bakwan Sayur vegetable fritters, and Pisang Goreng banana fritters with chocolate and cheese toppings.
Other savory choices include Cilok Ayam chicken tapioca balls served with peanut sauce and Crispy Fried Duck with a crunchy skin and tender meat.
Dining Atmosphere and Customer Impressions
Patrons often note the inviting and relaxed ambiance of the outlets. The design combines modern dining elements with touches that reflect Indonesian culture. The Original Choco-Cheese martabak and the savory martabak telur frequently earn praise for their taste and authenticity. While some diners mention the food can be oily or service times slower during peak hours, overall feedback reflects strong customer loyalty and satisfaction.
Where to Find Smile Martabak
The brand has expanded to key locations in Singapore to meet rising demand.
- ION Orchard at #B4-62, 2 Orchard Turn, Singapore 238801
- Funan Mall at #02-34, 107 North Bridge Road, Singapore 179105
- Bedok Mall at #01-03, 311 New Upper Changi Road, Singapore 467360
Opening hours vary across outlets, with some locations offering extended service on weekends. For convenience, islandwide delivery is available for those who want to enjoy the flavors at home.
Why Smile Martabak Resonates with Singaporeans
The success of Smile Martabak stems from its balance of authenticity and creativity. By staying true to Indonesian recipes and sourcing genuine ingredients, the brand preserves the essence of the original street food. At the same time, inventive flavor combinations and presentation keep the menu fresh and engaging for repeat customers.
In a city with diverse culinary offerings, Smile Martabak holds its place by delivering an experience that feels both familiar and exciting. The sweet and savory martabak selections anchor the menu, while dishes like ayam geprek and bakso extend the appeal to a wider audience. Whether in a bustling mall outlet or through a delivery order, the brand offers a taste that transports diners to the vibrant streets of Indonesia.
Through consistent quality and an expanding presence, Smile Martabak continues to serve as a trusted destination for authentic Indonesian street food in Singapore. From the crisp edges of a piping hot martabak telur to the rich sweetness of a choco-cheese pancake, every bite carries the flavors and traditions of its culinary heritage.
